Whether for high-volume merchandise, limited editions, or one-of-a-kind large-format framed artworks, every Living Print™ is designed to surprise, engage and deliver an instant wow effect.
10,000Runs of the same print — or a single one‑of‑a‑kind piece
240 cmAt its widest,
or as small as a business card
CraftedDigitally prepped, analogue result, maximum impact
Postcards
550 Spyder, cards to collect
Size
15 × 10 cm
Set
One card per effect
Printed
Lenticular face, designed back
The same car, printed as three 15 × 10 cm lenticular postcards for 550 Spyder fans — small collector’s pieces rather than souvenirs. One card per effect, so a set shows what the medium does instead of describing it. Every card is printed on both sides: the lenticular face, and a designed back you can still write on.
A postcard is held in the hand and turned, rather than walked past on a wall, so these are interlaced horizontally rather than vertically: the effect runs top to bottom, not left to right.
Move up and down a card to work the lens — and
Flip2 images
Two photographs in one card. One tilt and the whole scene changes — while the car itself does not.
Motion8 images
Eight phases of one movement, which zooms the car in and out and gives you the illusion of motion.
3DDepth
The subject separated from its background, in real depth. Like looking into a parallel universe.
Two commissions, in real depth and at wall size — 85 × 120 cm and 100 × 100 cm. Move across them, or open one full screen. Each was made once, for one client, and is not currently for sale — they are here to show what a one-off at this scale looks like. Yours would start the same way: with your car, your place, your moment.
Furka Pass, Switzerland · 85 × 120 cm911 GT3 RS at the Belvedere
Four planes to separate: the tyre marks on the road, the car, the hotel, and the range behind it. The building is what makes it work — it gives the eye something to hold still while the rest opens up.
Shot at night, lit by the garages · 100 × 100 cmKremer 917 in the pit lane
A long run of garages going away to a point is the hardest thing to build in depth and the most rewarding: walk past it and the pit lane opens up down the side of the car.
What we make
Many
Hundreds to tens of thousands
Merchandise at volume
Interlaced stickers, magnets, postcards, posters, packaging inserts and giveaways — the only printed piece people keep and show off because it moves. A perfect solution with a nice ROI for museum gift shops.
Design
Any design — our specialists turn it into a Living Print™, or advise what will work best
Effects
3D, Flip, Motion
Proof
Physical, before the run
Lead time
Max 14 days after design approval
Few
A fixed, numbered run
Limited editions
Released with an artist or a brand, in an edition that closes at the start and never reopens — each piece finished, if you want it, in a museum-grade mat or frame. This is the wall our collaborations and our own collections were made for.
Comes with
Certificate, unique number and creation date
Finish
Premium museum mat for the smaller works, or an optional frame
Sold via
This shop, or yours
One
One of one, to commission
Bespoke & large format
One-of-a-kind commissions up to wall scale — your (hyper)car, an object, a building — from capture through interlacing to install.
Formats
Up to 240 × 120 cm — and 100 × 100 is already a lot of wall
Includes
Concept, capture, framing, installation
Made
Individually, to order
How a project runs
01
Brief and feasibility
We look at the source material, what the piece is for — merchandise people will hold, or a wall they will walk past — and the distance it will be seen from. Several variables decide the effect and the lens pitch.
02
Capture or supply
We shoot it, or we work from your files. A Living Print™ might need more than one frame: phases of a movement, layers of depth, or two separate images.
03
Interlacing and proof
The phases are interlaced into a single image, the lens pitch is chosen for the format, and you see a physical proof before anything is produced at scale.
04
Production, finishing, delivery
The run is produced, mounted and finished, then delivered — or installed, for large format.
The studio behind it
Living Prints™ are made by Viewkraft®, an imagery studio specialised in advanced imagery: 360° and gigapixel photography, hologram displays and lenticular prints. Living Prints is where that work becomes something you can hang on a wall.
Start a project
Tell us what the piece is for, roughly how many, and what you already have — photographs, renders, footage. A rough idea is enough to start.
