Who we are
Living Prints™ is the print label of Viewkraft®, an imagery studio specialised in advanced imagery — 360° and gigapixel photography, hologram displays and lenticular prints.
Most of what the studio makes is built for a room: a wall people walk past, a stand people circle, a screen that has to hold a crowd. Lenticular work sits naturally in that line. It needs more than one frame, it needs the viewing distance decided before the file is built, and it only comes alive when somebody moves.
That is the same problem we solve for brands, reduced to something you can hang at home.
Living Prints™ is where that work becomes a piece rather than a project. We curate the automotive collection ourselves, working from photography by Pierre-Philippe Hauteclair, Peter Van den Wyngaert and Rudolf Vanderven, and we collaborate with artists — currently Adonis Alcici — to bring existing work into the medium as numbered editions of 25 pieces per work, shared across every size.
Every piece is interlaced, printed and finished in our own studio. From 60 × 60 cm upward each one is made individually, to order.
KBC · Qatar Foundation · Tomorrowland · Porsche Museum
Work with the studio
Merchandise at volume, limited editions with an artist or a marque, or a one-off at wall scale — tell us what it is for and what you already have.